Marketing, in simple terms, is promoting your business to potential clients or existing ones to maintain their loyalty.
A lot of entrepreneurs get it wrong when it comes to advertising especially if they are starting out. Here are some reasons why marketing skills are necessary.
1. Market targeting
Having some skills in marketing will help you target your products to the right audience. It’s a bit frustrating at times seeing entrepreneurs post their products for sale in forums that do not use that product. For example, selling vitenges in a WhatsApp group that’s made up of high school kids. With market targeting, you’re able to know who uses your products and have an idea of where to get them.
Having marketing skills can help you make your product unique and more appealing to would-be buyers. This is because you get first to understand the target audience and what they are looking for. You then get to know that there’s something that’s not being offered to them the way they want it. That’s where you come in and cut a niche for yourself.
3. Increase your earnings
The ultimate goal of possessing marketing skills is to enable you to make more sales. Because you know your target and you’ve made your product unique and so they want it more. That makes you sell more and your marketing skills keep you ahead of the competition.
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